Clik here to view.
Product Developments in AdWords – What Does it Mean?
We watched with interest and excitement the announcements Jerry Dischler (VP of Product Management at Google) made with regards to the most recent developments of the AdWords Tool Kit. However, the...
View ArticleGuest Blog Post: Sandra Olivera, Account Manager – Bing
Today’s guest blog post comes from across the Irish sea at Microsoft’s office in Dublin and is kindly provided by Sandra Olivera our Account Manager at Bing. Q. Sandra, welcome to the Ambergreen blog...
View ArticleThe End of Google’s PPC ‘Exact Match’
What changes regarding Google’s match types: Up to now advertisers could opt out from close variations in phrase and exact match but soon this option will be history. From late September onwards Google...
View Article31 questions you should be asked by a marketing agency
How do businesses use digital marketing to grow their brand and service offering? Every business needs to start somewhere when it comes to reaching to out their new potential audience groups. So how do...
View ArticleHotel Chocolat – Happy 10th Birthday
Congratulations to our good friends at Hotel Chocolat as we celebrate the opening of their 1st store in Watford 10 years ago. As stores have popped up all over the UK, the product offering has also...
View ArticleUK Digital Ad Spend Skyrocketing in 2014
The IAB have recently released their 6 monthly digital ad spend figures for the first half of 2014. Last year the industry predicted that the half-year digital paid media spend figure in 2014 would...
View ArticleTravel Marketing and Programmatic Advertising
Since the late 90’s, travel marketing has been one of the most competitive sectors to reach, engage, convert and retain customers in. Holiday makers and travellers alike have actively used the web to...
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Search positions and click throughs for the UK and US
Search marketing professionals get to see the real search terms that people use to reach your website on a daily basis; the days of stumbling about in the dark, trying to work out what search terms...
View ArticleThe Visibility Gap in Travel Marketing
Today’s traveller uses more touch points than ever before they rush off and make the final decision on what company or companies they use to book their online travel. In marketing terms this means the...
View ArticleIrn Bru turns Google Scottish in London
Preferring to identify myself as a ‘creative’ and swan around digital marketing offices drinking herbal tea and looking tortured, I’ve sometimes been guilty of glazing over when it comes to search...
View ArticleEnterprise Digital Marketing for the Travel Sector
We have watched a lot of travel brands change hands over the years as companies have been bought over and brand names have sometimes changed as a result of this. The larger enterprise players in the...
View ArticleGuest Blog Post: Sandra Olivera, Account Manager – Bing
Today’s guest blog post comes from across the Irish sea at Microsoft’s office in Dublin and is kindly provided by Sandra Olivera our Account Manager at Bing.Q. Sandra, welcome to the Ambergreen blog...
View ArticleThe End of Google’s PPC ‘Exact Match’
What changes regarding Google’s match types:Up to now advertisers could opt out from close variations in phrase and exact match but soon this option will be history. From late September onwards Google...
View Article31 questions you should be asked by a marketing agency
How do businesses use digital marketing to grow their brand and service offering? Every business needs to start somewhere when it comes to reaching to out their new potential audience groups.So how do...
View ArticleHotel Chocolat – Happy 10th Birthday
Congratulations to our good friends at Hotel Chocolat as we celebrate the opening of their 1st store in Watford 10 years ago. As stores have popped up all over the UK, the product offering has also...
View ArticleUK Digital Ad Spend Skyrocketing in 2014
The IAB have recently released their 6 monthly digital ad spend figures for the first half of 2014. Last year the industry predicted that the half-year digital paid media spend figure in 2014 would...
View ArticleTravel Marketing and Programmatic Advertising
Since the late 90’s, travel marketing has been one of the most competitive sectors to reach, engage, convert and retain customers in. Holiday makers and travellers alike have actively used the web to...
View ArticleClik here to view.
Search positions and click throughs for the UK and US
Search marketing professionals get to see the real search terms that people use to reach your website on a daily basis; the days of stumbling about in the dark, trying to work out what search terms...
View ArticleThe Visibility Gap in Travel Marketing
Today’s traveller uses more touch points than ever before they rush off and make the final decision on what company or companies they use to book their online travel. In marketing terms this means the...
View ArticleIrn Bru turns Google Scottish in London
Preferring to identify myself as a ‘creative’ and swan around digital marketing offices drinking herbal tea and looking tortured, I’ve sometimes been guilty of glazing over when it comes to search...
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